Why the category still leads on usability
Private real-estate platforms still have a major advantage over many adjacent alternatives: investors can usually understand the basic return story without needing to learn a new market structure from scratch. Rental income, property cash flow, financing costs, occupancy, and long-term appreciation are not simple, but they are at least conceptually familiar.
That matters because first-time alternative investors are usually comparing accessibility and clarity before they are optimizing for nuance. A product that is easier to understand is not automatically better, but it is more likely to be evaluated honestly.